March 30, 2016
Re-invent Yourself – the Art of Personal Branding
Your personal brand is what people say about you when you are not in the room. Peoples’ perceptions are their realities. While “self esteem” is how you look at yourself, “personal branding” is how others look at you, argues famed motivational speaker and founder of Sense 101 Life Club, the fastest growing mentorship club in Africa, Dr. Kinyanjui Nganga.
If you don’t give the market the story to talk about, they’ll define your brand story for you. Personal branding is about managing your name. You cannot demand people to like you. Everything you do either adds up or subtracts your brand – your brand credibility.
Eighty percent (80%) of people around the world are not deliberate about their personal brand. If you don’t identify your brand, you’ll live below your privileges. You must be deliberate on your personal brand. Personal Branding works for job-seekers, entrepreneurs as well as the corporate world. Your brand is independent of what you do for a living. It cannot be fired.
In this life transforming lesson, Dr. Kinyanjui will help you define and reveal your brand. ‘Your brand reveals your life purpose’, he argues. In this lesson, you will be taught on enhancing your brand value through creating a strong brand proposition. A strong personal brand, like a magnet, attracts people to you. A good brand should stimulate emotions.
In addition, when you identify your personal brand, life becomes fulfilling – Work no longer conflicts with what you love and do. Who you are is reconciled with what you do. Further, resources pursue a brand. Success pursues a strong brand. Otherwise, you pursue success which can get very elusive.